Why WisCorps Rebranded
Written by Paige Manges, Central Conservation’s Marketing & Communications Coordinator
It’s an especially fun time to be part of WisCorps.
As we launched a brand new image, our goal with this rebrand is to better engage the next generation of environmental leaders through guided, hands-on service opportunities that benefit our region’s public lands.
WisCorps has dramatically evolved since its’ initial launch 15 years ago, which consisted of one crew of five members. By 2020, there was a need to evolve alongside its’ growing programs. This past year, WisCorps embarked on a rebranding journey hoping to better tell the amazing stories of its young people who were actively serving within the organization, as well as highlight the hard work being done to transform natural areas throughout the state.
We underwent months of strategic research to better understand how WisCorps’ past impacted the organization and collectively determine new goals for where we want to be in the next five, ten, and twenty-five years. We gained insight from seasonal members, full-time staff, project partners, community members, and alumni. These fresh perspectives helped guide our transition towards our new visual identity, which we hope encapsulates the goals, ambitions, and visions of our members and project partners. We want to be known as an organization that empowers our people to share their eagerness to make the natural world a better place.
These perspectives inspired our internal team to fine-tune what an organization with this approach to conservation, service, and community looks like – and blend that inspiration into the look and voice of our organization to best attract, support, and amplify the next generation of environmental leaders.
Our Creative Partners
Irv Briscoe, and the team at BWdB was the perfect creative agency to lead the rebrand process. The team was perfect in matching our energy and enthusiasm for the outdoors and conservation work. BWdB stood out based on its’ history of amplifying the impact of nonprofit organizations by creating quality brand packages through sponsored rates. BWdB offered their expertise in strategic branding guidelines, social media strategy, website development, and creative consultation to completely revitalize the WisCorps brand and story-telling. As we launch our new image into the world, we are tremendously grateful for their partnership!
We hope you’ll find an invitation to join us in every aspect of our new brand. WisCorps works hard and heavily relies on collaborative partnerships with those who believe in and empower the same things we do.
It is our biggest wish that our programs continue to provide hands-on service opportunities that educate, empower, and encourage people to connect with the beauty of our natural world.
We are eager to provide space for the next generation of environmental leaders to leave a lasting legacy for our Earth. We’re only just getting started.
Relevant News and Blog Posts
“This Is My Swamp”: A Day in the Field With Our Upham Woods Individual Placement
During a wetland field trip at Upham Woods, WisCorps’ Individual Placement guided students through pond sampling, species identification, and conversations about conservation. This immersive environmental education experience helped young learners understand wetland health, biodiversity, and the impact of community science.
Environmental Educator
The Ridges Sanctuary is seeking a motivated individual to join its education team. Responsibilities include developing and leading educational programs, leading guided hikes for adults and families, and assisting visitors at the Nature Center and on the trails. Additional duties include conducting ecological research and land management activities, as well as completing a personal project of interest.
Stream to Stream: A Reflection on Restoration
Previous Crew Leader Silas Patten reflects on his time with WisCorps and how the projects he worked inspired him into the work he’s doing today.